it’s called View Street, and now we know why.
This week, the big front windows of La Trobe University’s Visual Arts Centre, got their annual face-lift.
Down came Jenny Pollak’s arresting artwork, Threshold, and up went the new work, which will be on view for the next year.
While Ms Pollak’s work was eerie and subtle – images of the artist’s arms and legs pressing against white screens, as though she was trying to get out – the new work is anything but subtle.
As pedestrians and drivers made their way down View St over the past couple of days, gradually they saw bright pink panels go up, and a shoulder, a neck, and then a face, the skin round the eyes growing like strange lace.
VAC’s Facade Project began in March 2011, as a national competition in partnership with the City of Greater Bendigo.
The first winner was Melbourne artist Robyn Burgess, and the second, Ms Pollak’s Threshold, went up in August last year.
This year’s winner, the artist behind the bold pink faces, will be present at the official launch of the new facade, at 5pm this evening, Friday, August 17.